Justin Bieber Surprises Fans with Newest Album, “Swag”

Justin Bieber has dropped an album for the first time in four years, and fans are losing it.

Justin Bieber is back! After a four-year hiatus, Bieber’s newest album “Swag” has shocked fans after a surprise album drop.

It all started after billboards began to appear across the globe, including Reykjavik, Iceland — a subtle nod to his recent visit — to the heart of Times Square. Then came the moment that set the internet ablaze: Bieber himself posted the Times Square billboard, featuring the full “Swag” track list on Instagram, just hours before the album’s midnight drop. The message was clear: the new era of Justin Bieber has officially arrived!

“Swag” marks Bieber’s first major release since 2021 and arrives on the tail of the most transformative years of his life. In the past year, he and Hailey Bieber welcomed their first child, Jack Blues Bieber. He also ended his long-time partnership with his manager, Scooter Braun, in 2023. With such seismic shifts, fans are eager to see how these milestones have shaped his music, and his rebirth as an artist.

In the previous weeks, Bieber has been teasing fans with glimpses into the studio life, even sharing behind-the-scenes photos featuring his son in the booth during the production of this new album. Today, fans finally get the full picture.

But that’s not all: Bieber has launched his newest fashion label, SKYLRK, just one day before his album. Music, fashion, and fatherhood… It’s clear that this isn’t just Bieber’s comeback. This is his full-blown reinvention.