InkedMag
  • Articles
    • Top Stories
    • Culture
    • Art
    • Music
    • Digital Cover
    • Events
  • Shop
    • Subscriptions
    • InkedShop
  • Tattoo Shops
  • INKED COVER GIRL
  • Company
    • About
    • Contact
    • SUBSCRIPTION
    • Newsletter
    • Media Kit
  • Policies
    • DMCA
    • Privacy Policy
    • Terms & Conditions
InkedMag
  • Top Stories
  • Culture
  • Art
  • Music
  • Events
  • Store
  • Digital Cover
  • INKED COVER GIRL
  • Tattoo Shops

Newsletter

Inked newsletter

"*" indicates required fields

This field is hidden when viewing the form

Next Steps: Sync an Email Add-On

Inked Mag Staff

January 2nd, 2025

Share Now
0
0
0

New Kicks on the Block

Indie Ridge has created a niche riders didn’t know they wanted. And it seems to be catching on.

Indie Ridge owner Steve Lauria might be the Willy Wonka of the motorcycle industry. Video interviews with Lauria reveal similarities to the Hollywood chocolate-making guru, with terms like “obsessive” and “eccentric” coming to mind.

“When you pretend no other motorcycle companies exist, you can do whatever you want,” Lauria said. His goal? Making protective motorcycle gear that riders want to wear on and off the bike.

Indie Ridge boots don’t have the usual bulky biker aesthetic, but they’re protective, comfortable, and stylish. And Lauria’s obsession doesn’t end with boots. He writes notes on gloves, cuts them apart, and makes tiny adjustments to the fit. He even spent a year perfecting their t-shirt blanks.

And Lauria takes “protective” very seriously. When Indie Ridge receives an updated version of boots, Lauria grabs a hacksaw and box of Band-Aid bandages, then starts cutting the new boots apart, searching for anything he can improve for the next version.

When he grew tired of hearing the question, “How are these motorcycle boots?” he sent them to Italy for CE certification — a series of motorcycle safety tests not required in the United States.

It turns out Indie Ridge makes one hell of a riding boot. Scoring Level 2 for puncture resistance, abrasion resistance, transverse rigidity, and waterproofing, the boots earned the highest CE rating possible.

Soon after, the unorthodox Lauria printed those test results directly on the inside tongue of every boot. Now, when asked, “How are these motorcycle boots?” Lauria simply points to the tongue and gets back to work.

And it seems to be resonating with the community. Thousands of reviews and some prominent industry voices concede that Indie Ridge makes comfortable, protective motorcycle gear that looks good on and off the bike. In a nutshell, Indie Ridge gear doesn’t scream, “I ride motorcycles!” And that’s the point.

Indieridgeusa.com

Editor's Picks

Cervena Fox Culture
Inked Girl of the Month: Cervena Fox Is Lighting Up the Stage and the Tattoo World

This July, Inked is proud to spotlight the fierce, fiery, and fabulously inked Cervena Fox, a multitalented powerhouse who carved out her own lane in both the tattoo and burlesque scenes. A British-born artist now living in Las Vegas, Cervena is a full-time burlesque and fire performer, tattoo artist, and model.

Events
From Prohibition to Permanence: Chicken Cock Whiskey’s Tattoo Bash

As a brand with deep roots stretching back to 1856, Chicken Cock Whiskey is no stranger to standing out.

Culture
Reviving the Soul of Tattooing in the Heart of Barcelona

Bhorn Tattoo & Design is rooted in tradition and built for what’s next.

More From Culture

Cervena Fox
Inked Girl of the Month: Cervena Fox Is Lighting Up the Stage and the Tattoo World
July 1, 2025
Reviving the Soul of Tattooing in the Heart of Barcelona
June 27, 2025
10 Spellbinding “Harry Potter” Tattoos That Every Witch, Wizard, and Muggle Will Want ASAP
June 26, 2025
Art in a Bottle: The Unconventional World of Orin Swift
June 24, 2025
Barrel Proof & Ink Approved: Our Picks for National Bourbon Day
June 13, 2025

Recommended For You

INKED Recommends
Labubu Tattoos: The Toy Craze Taking Over Tattoo Culture
Artist Spotlight
The Masterful Markus Klinko
Events
Ink on the Riviera: Tattoos Take the Spotlight at Cannes 2025
Artist Spotlight
Reka Nyari – Body Language
InkedMagCover
InkedMag

QUICK LINKS

  • Top Stories
  • Culture
  • Art
  • Music
  • Events
  • Store
  • Tattoo Shops
  • ABOUT
  • CONTACT
  • SUBSCRIPTION
  • INKED COVER GIRL
  • MEDIA KIT
  • DMCA
  • PRIVACY POLICY
  • TERMS & CONDITIONS

Input your search keywords and press Enter.