Inked Mag Staff
July 18th, 2024
This Tattoo Shop is Leading Canada’s Tattoo Revolution
Tattoos are booming in Canada, with Millennials and Gen X leading the trend. Steel N Ink stands out with top-notch artistry and customer care, expanding to 16 locations across three provinces.
In recent years, tattoos have become increasingly popular in Canada, with one-third of Canadians now sporting body art. This trend, revealed by a national survey conducted by Narrative Research, highlights a significant shift in cultural attitudes towards tattoos. The survey found that while generally many Canadians have tattoos, Millennials (51%) and Gen X (43%) lead the pack in tattoo ownership, followed by Gen Z (35%) and Boomers (17%). Interestingly, women are somewhat more likely to have tattoos than men (38% and 28% respectively). The survey also revealed that most tattooed Canadians either have one tattoo (31%) or five or more (28%), with fewer people falling in the two to four tattoo range.
Despite the permanence of tattoos, three-quarters of tattooed Canadians express satisfaction with their choices. Many love their tattoos and enjoy showing them off, while others prefer to keep their body art private. This enthusiasm for tattoos has created a thriving market for skilled artists and reputable studios across the country.
In this burgeoning tattoo landscape, one name stands out: Steel N Ink. Since 2005, this premier tattoo and piercing studio has been offering top-quality body art and jewelry to Canadians. What began as a humble shop in Sauble Beach, Ontario, has blossomed into a brand with over 15 locations spanning three provinces, with studios in Ontario, Quebec and Manitoba.
Steel N Ink’s journey began when 16-year-old Jamie Randolph got a summer job at a boardwalk T-shirt store in Sauble Beach in 2001. The adjacent shop offered body piercings, sparking an interest that would eventually lead to an apprenticeship and, in 2005, the purchase of the business. Jamie transformed the space and rebranded it as Steel N Ink, setting out to create a tattoo and piercing studio that would stand apart from the rest.
Steel N Ink’s success can be attributed to several key factors that set it apart in the competitive world of tattoo artistry. At the heart of Steel N Ink’s success are its award-winning tattoo artists and body piercers. These creative professionals bring passion, skill, and innovation to every project, helping clients bring their tattoo and piercing dreams to life. Steel N Ink prides itself on going the extra mile for its clients. From the initial consultation to aftercare, the team strives to provide the best possible experience, ensuring that every client feels valued and satisfied.
Steel N Ink’s studios are designed with both artists and clients in mind. These spaces not only meet but exceed industry standards for health and safety, providing a comfortable and professional environment for body art creation. With the motto “Beautiful is for Every Body,” Steel N Ink aims to create a welcoming atmosphere for all clients, regardless of their body art experience. This inclusive approach has helped build a loyal and diverse clientele. With most locations situated in malls, Steel N Ink offers easy accessibility for clients. The company has also embraced technology, offering virtual tattoo try-ons and online booking to enhance customer convenience.
A visit to Steel N Ink is more than just getting a tattoo or piercing – it’s a personalized journey. The studio offers free in-person consultations, allowing clients to discuss their ideas with experienced artists. Transparent pricing ensures there are no surprises, while a wide selection of luxury body jewelry caters to various tastes and preferences. Steel N Ink has also developed its own line of aftercare products, demonstrating a commitment to client satisfaction that extends beyond the studio walls. This attention to detail and focus on client care has helped Steel N Ink build a reputation as one of Canada’s top choices for tattoos and piercings.
As tattoos continue to gain acceptance and popularity in Canada, studios like Steel N Ink are at the forefront of shaping the industry’s future. By combining artistic excellence with a customer-centric approach, Steel N Ink is not just riding the wave of tattoo popularity – it’s helping to drive it. The company’s expansion from a single shop to 16 locations across Ontario, Quebec and Manitoba is a testament to its success and the growing demand for high-quality tattoo and piercing services. As more Canadians embrace body art as a form of self-expression, Steel N Ink is well-positioned to continue its growth and influence in the industry.
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