Simon Roberts
January 13th, 2025
A Toast to Craftsmanship
American Metal Whiskey is an iconic spirit born from custom hot rod and motorcycle culture.
We live in a landscape where everything is mass-produced, from cars to motorcycles, clothes, tech, and even the once highly crafted and unique spirits. On the flip side, American Metal Whiskey’s raw, unapologetic, heavy metal energy is the main ingredient in its award-winning small-batch, boutique whiskey.
The folks at American Metal Whiskey set out to shatter the mold and appeal to a rebellious audience that stands outside of everyday norms, forging a whiskey brand that unapologetically mirrors the intensity and unbridled creativity of the work and lifestyle that drives its parent company American Metal Customs.
Mass production and convention give way to craftsmanship, precision, and quality from the moment you see the bottle design and take your first sip. This Tennessee straight whiskey is distilled from a unique blend of corn, rye, and malted barley, offering full-throttle flavors and a pleasant smooth finish. The nose presents freshly baked peach cobbler and cinnamon apples while the tasting notes offer hints of crème brûlée, soft caramel, and candied orange peel before clove and black pepper emerge after each sip.
American Metal Whiskey reflects a relentless pursuit of quality and artistry that mixes in the same craftsmanship, creativity, and attention to detail that goes into every hot rod and custom bike built by the American Metal Custom Shop in Danbury, Connecticut. Whether in the garage or the bottle, the folks behind American Metal believe that craftsmanship matters — no shortcuts, no compromises.
It’s how they roll when building handcrafted custom rides and crafting their signature whiskey. The brand’s authenticity is driven by Josh Allison, a co-founder of American Metal and a master of custom building and artistry. The whiskey, and the cars and bikes he builds, reflect the core lifestyle and culture he comes from and lives in every day. This lifestyle-driven approach to the whiskey’s development represents a daring challenge to the notion that whiskey must conform to a certain set of rigid expectations.
Straight from the mouths of the folks who make American Metal Whiskey comes their unabashed duty: “At American Metal, we believe craftsmanship matters. From hand-built custom machines to meticulously crafted whiskey, we embody the spirit of American ingenuity and world-class quality in everything we create.”
Unleash your inner metalhead and discover a whiskey that is as bold and distinct as the machines that inspired it.
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